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All workE-commerce · Footwear

Floorless.co

A 225-URL technical SEO audit that turned crawl, metadata, heading and content issues into a prioritised eight-week execution roadmap.

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Client
Floorless
Industry
E-commerce · Footwear
Project type
Technical SEO Audit & Growth Roadmap
Year
To be confirmed
Services
SEO AuditTechnical SEOOn-Page SEOContent Strategy

The problem

A growing e-commerce site needed more than surface-level SEO fixes. SEO activity was scattered - metadata here, content there, outreach when time allowed - with no shared view of which issues actually mattered and no way to sequence the work.

The approach

We audited 225 URLs, identified structural and on-page issues, and turned the findings into a prioritised eight-week roadmap covering metadata, headings, collection pages, product pages, content opportunities and outreach.

The solution

The goal was simple: replace scattered SEO activity with a clear, execution-ready growth plan. The deliverable is a roadmap ordered by impact and effort, week by week, so the team always knows what to fix next and why.

What the audit found

  • 225 URLs crawled and assessed
  • 31 pages missing meta descriptions
  • 87 title tags over 60 characters
  • 183 meta descriptions over 160 characters
  • 7 core pages missing H1 headings
  • 8-week SEO execution plan
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