Redefine Solutions
SEO strategy for a multi-service technology company, focused on service-page search intent, technical foundations, content architecture and international visibility.
Visit live siteRegions
- Client
- Redefine Solutions
- Industry
- Technology · Digital Transformation · B2B
- Project type
- B2B / Service SEO
- Year
- To be confirmed
- Market
- International B2B
- Portfolio
- Multi-service
- Focus
- Service-page visibility
- Services
- B2B SEOTechnical SEOOn-Page SEOKeyword StrategyContent ArchitectureService-Page SEOInternational SEO
The business
Redefine Solutions provides services across consulting, custom software development, ERP, e-commerce, design, marketing and broader digital transformation capabilities.
A portfolio that broad creates a particular SEO problem: the site has to communicate many capabilities clearly without diluting topical authority, creating competing pages, overlapping search intent, or confusing search engines and prospective buyers alike.
The challenge
A multi-service B2B technology company needs clean information architecture, distinct search intent for each capability, strong technical foundations, deeper content for competitive B2B terms, clear topical ownership and as little intent overlap as possible. Metadata changes alone would not get there - the structure itself had to be sorted out.
The approach
The engagement treated the site as a set of capabilities, each of which had to own a distinct commercial intent, sit on sound technical foundations, and be backed by content deep enough to compete for B2B terms.
Service-page intent alignment
Aligned each service page with a distinct commercial search intent, so no two pages compete for the same query.
Technical SEO review
Reviewed the technical SEO requirements across the website as the foundation for everything else.
Content architecture
Reviewed and structured the content architecture to reduce overlap and make each capability's place in the site clear.
Keyword organisation
Organised keyword themes across consulting, development, ERP, e-commerce and marketing capabilities.
Competitive visibility
Identified opportunities across competitive technology-related terms where deeper content could earn a place.
Service positioning
Connected the SEO recommendations with site structure, content planning and how each service is positioned.
What we worked on
- Architecture
- Service-page structure
- Overlap reduction
- Capability hierarchy
- Search intent
- One intent per service page
- Commercial-term separation
- Keywords
- Consulting
- Development
- ERP
- E-commerce
- Marketing
- Technical
- Site-wide technical review
- Foundations for growth
- Content
- Depth for competitive B2B terms
- Content planning
- International
- Visibility across target markets
The solution
The solution is a coherent service architecture: capabilities separated by intent, keyword themes organised beneath them, technical foundations in place, and content deep enough to establish topical authority for each.
- Service architecture
- Search-intent separation
- Keyword themes
- Technical foundations
- Content depth
- Topical authority
Business value delivered
A more coherent search framework for a broad B2B technology portfolio - structure the company can grow into rather than around.
- Clearer topical ownership for each capability
- Reduced intent overlap between service pages
- Stronger service-page foundations, technically and structurally
- A structure ready for future content growth
Let's build something worth visiting.
Tell us what you're building and what it needs to do. We'll come back with next steps, a scope, and a fixed quote.
Or email hello.luminixsolutions@gmail.com