SKIPS University
Admissions-focused SEO across multiple academic programmes, improving programme-page visibility, content structure, search intent and organic lead-generation alignment.
Visit live siteProgramme pages
Admissions
- Client
- SKIPS University
- Industry
- Higher Education
- Project type
- Higher Education & Admissions SEO
- Year
- 2022 - present
- Engagement
- Jan 2022 - present
- Programmes
- Multi-course
- Focus
- Admissions growth
- Services
- Higher Education SEOProgramme-Page SEOOn-Page SEOOff-Page SEOContent StrategyAdmissions SEOWebsite PerformanceReporting
The business
SKIPS University markets multiple academic programmes - BBA, Integrated MSc IT, B.Tech, MSc IT and wider management and technology programmes.
Organic search has to support programme discovery, institutional credibility, admissions enquiries and search visibility, while sitting inside a wider digital acquisition operation rather than beside it.
The challenge
Higher-education search demand is seasonal, competitive and programme-specific. Each programme page needs correct search-intent targeting, useful decision-making content, institutional credibility and conversion alignment - and at the same time the institutional pages have to strengthen trust and authority for the university as a whole.
The approach
SEO was led as part of the university's student-acquisition operation: programme pages optimised around prospective-student intent, on-page and off-page work combined, and reporting shared with the other channels so search never ran in isolation.
Programme-page optimisation
Led optimisation across the programme pages, the pages a prospective student actually decides on.
Admissions-focused search strategy
Built search activity around prospective-student intent and programme discovery rather than generic institutional terms.
On-page and off-page SEO
Combined on-page work on the pages themselves with off-page activity to build institutional authority.
Content planning
Aligned content planning with programme visibility and admissions requirements through the cycle.
Lead-generation alignment
Connected organic visibility with the lead-generation and conversion requirements of the admissions team.
Website performance
Reviewed website performance and coordinated improvements with the internal teams responsible for the site.
Multi-channel reporting
Used broader acquisition reporting so SEO did not operate in isolation from other marketing channels.
What we worked on
- Programme pages
- BBA, B.Tech, MSc IT, Integrated MSc IT
- Management and technology programmes
- Search intent
- Prospective-student intent
- Programme discovery
- On-page
- Programme-page optimisation
- Decision-making content
- Authority
- Off-page SEO
- Institutional credibility
- Performance
- Website performance review
- Coordinated fixes with internal teams
- Reporting
- Multi-channel acquisition reporting
- Lead-generation alignment
The solution
The framework runs from how a prospective student discovers a programme to the enquiry they leave: intent, programme page, content, site performance and lead generation treated as one system with one commercial direction.
- Programme discovery
- Search intent
- Programme-page optimisation
- Content
- Website performance
- Lead generation
Business value delivered
SEO embedded into the university's broader student-acquisition operation, giving programme visibility, website performance, content planning, organic search and reporting a shared commercial direction.
- Programme visibility planned around admissions demand
- Website performance handled with the internal teams, not around them
- Content planning tied to programme and admissions requirements
- Organic search reported alongside the other acquisition channels
Let's build something worth visiting.
Tell us what you're building and what it needs to do. We'll come back with next steps, a scope, and a fixed quote.
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