Respawn
A campus esports community site built around events, teams, and joining in.
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- Client
- Respawn - PDEU's official gaming community
- Industry
- Esports · Student community
- Project type
- Community & events website
- Year
- 2026
- Services
- Brand DirectionUX StrategyUI DesignFront-end DevelopmentResponsive DesignDeployment
- Built with
- ReactViteLucideVercel
The business
Respawn is PDEU's official gaming community. Beyond tournaments it recruits organisers, creators, editors and volunteers, runs the flagship Respawn Cup championship, and works with external partners.
Five audiences arrive at one site for five different reasons, and the site has to serve all of them without reading like a generic college club page.
The challenge
A student gaming community does more than run tournaments - it recruits organisers, creators, editors, and volunteers, runs a flagship annual championship, and works with external partners. All of that was competing for attention in one place, with several different audiences arriving for different reasons.
The approach
The structure leads with a role picker rather than a menu: player, organiser, creator, editor, or volunteer. Visitors self-select before they read anything else, which lets a single homepage serve five audiences without diluting any of them. The visual language borrows from arcade typography without tipping into pastiche.
Gamer-first identity
An oversized pixel wordmark and arcade-influenced typography on an off-white ground - unmistakably gaming, without tipping into pastiche.
Role-based entry
A role picker before anything else - player, organiser, creator, editor, volunteer - so each visitor self-selects and the homepage can speak to them directly.
Event discovery
A Quest Board listing upcoming tournaments, workshops and sessions, and a dedicated section for the Respawn Cup.
Community presentation
Vision and mission framing, the team, and a partners section for external collaborations.
Responsive build
Built to be read on a phone between lectures as comfortably as on a desktop.
What we worked on
- Identity
- Pixel-style RESPAWN wordmark
- High-contrast off-white visual system
- Onboarding
- Role-based entry for five audiences
- 'Build with Respawn' role picker
- Events
- Quest Board for tournaments, workshops and sessions
- Respawn Cup championship section
- Community
- Vision and mission framing
- Team section
- Partner and collaboration showcase
- Site
- Navigation across about, events, cup, team, partners and contact
- Responsive layout
The solution
A high-contrast, off-white site anchored by an oversized pixel wordmark, with a role-based entry point, an event board, a dedicated section for the flagship Respawn Cup, and a partners section for external collaborations.
- Arrive
- Pick a role
- Find an event
- Meet the team
- Join in
Business value delivered
One homepage that serves five audiences without diluting any of them, and a community identity that looks like the community rather than the institution.
- A stronger, recognisable community identity
- Clearer event discovery through one board and one flagship section
- An easier route to joining, whichever role a student wants
- A more polished digital presence for partners and sponsors to see
Let's build something worth visiting.
Tell us what you're building and what it needs to do. We'll come back with next steps, a scope, and a fixed quote.
Or email hello.luminixsolutions@gmail.com